Intellectual Property Policy

LeeFloom — Art of Nature Last updated: April 2025

1. Introduction

At LeeFloom, everything we create — from the garments we make to the words we write, the photographs we take, and the brand we have built — is the result of genuine creative work, deep investment of time, and a process that is entirely our own.

This Intellectual Property Policy explains what we own, how it is protected, and what you may and may not do with our content, designs, and brand identity.

We have built LeeFloom from a single leaf and a single idea. We take the protection of that idea seriously — and we ask that you respect it as we would respect yours.

2. What We Own

The following are the intellectual property of LeeFloom and are protected under applicable intellectual property laws, including copyright, trademark, and design law:

2.1 Brand Identity

• The name LeeFloom
• The tagline Art of Nature
• Our logo, including the leaf motif and typographic treatment
• Our brand colours, typography system, and visual identity guidelines
• All other brand marks, symbols, and identifiers associated with LeeFloom

2.2 Written Content

• All text on our website, including product descriptions, the Our Story page, The Process page, policy pages, and blog or journal content
• All marketing copy, email content, and social media captions created by LeeFloom
• Our brand narrative, brand voice, and the specific language we use to describe our process and values

2.3 Photography and Visual Content

• All product photographs taken by or on behalf of LeeFloom
• Behind-the-scenes and process photography
• Campaign imagery, lookbook photographs, and editorial content
• Video content, including our process video and any brand films

2.4 Product Designs and Garments

• The overall design, construction, and presentation of LeeFloom garments as creative works
• The specific compositions and arrangements created by our artisans in preparing each eco print
• The unique combination of materials, techniques, and finishing methods that constitute the LeeFloom making process

2.5 Website and Digital Assets

• The design, layout, and structure of the LeeFloom website
• All graphics, icons, illustrations, and SVG artwork on our site
• The user interface and user experience design of our digital platforms

2.6 The LeeFloom Process

• Our specific methodology for eco printing, including our approach to leaf selection, arrangement, steaming, and hand-finishing, as developed and refined by LeeFloom
• Any proprietary techniques or innovations we have developed as part of our making process

3. Copyright

All original content created by LeeFloom is protected by copyright from the moment of its creation. This includes but is not limited to text, photography, video, graphic design, and the creative arrangement of our garments.

3.1 What Copyright Means

Copyright gives us the exclusive right to:

• Reproduce our content in any form
• Distribute or publish our content
• Create derivative works based on our content
• Display or perform our content publicly
• License our content to others

3.2 Duration of Copyright

Copyright in our creative works lasts for the lifetime of the creator plus 70 years in most jurisdictions. All rights are reserved for the full duration of copyright protection.

3.3 No Implied Licence

Nothing on our website, our Etsy shop, or our social media platforms should be interpreted as granting you any licence or right to use our intellectual property unless we have explicitly stated otherwise in writing.

4. Trademarks

The name LeeFloom, the tagline Art of Nature, our logo, and any other brand marks we use are our trademarks — whether or not they have been formally registered.

4.1 What You Cannot Do With Our Trademarks

You may not:

• Use the LeeFloom name or logo in connection with any product or service that is not ours
• Register a business name, domain name, or social media handle that incorporates LeeFloom or any confusingly similar name
• Use our trademarks in any way that suggests an affiliation, endorsement, or partnership with LeeFloom that does not exist
• Use our trademarks in paid advertising, including search engine advertising, without our written permission

4.2 Permitted Use of Our Name

You may refer to LeeFloom by name in the following contexts:

• Honest reviews of our products
• Editorial or journalistic coverage of our brand
• Social media posts about products you have purchased from us
• Academic or research purposes

In all cases, our name must be used accurately and in a way that does not mislead or create a false impression.

5. Our Products and Designs

5.1 What You Purchase

When you buy a LeeFloom garment, you are purchasing the physical item itself. You are not purchasing any intellectual property rights in the design, the print, the process, or the creative work embodied in the garment.

5.2 Personal Use Only

LeeFloom garments are sold for personal use only. You may not:

• Reproduce or replicate the design of any LeeFloom garment for commercial purposes
• Use LeeFloom garments as samples or references to create competing products
• Photograph LeeFloom garments for commercial use without our written permission
• Resell LeeFloom garments without disclosing that they are secondhand items from LeeFloom

5.3 The Eco Printing Process

While eco printing as a general technique is a traditional art form available to all, the specific methodology we have developed at LeeFloom — including our particular approach to leaf selection, arrangement, steaming conditions, and finishing — represents our own creative and technical development.

You are welcome to explore eco printing as an art form. You may not represent your process as the LeeFloom process, use the LeeFloom name in connection with your own eco printing work, or copy specific aspects of our methodology in a way designed to create confusion with our brand.

6. Photography and Content Usage

6.1 Our Photographs

All photographs on our website, Etsy shop, and social media accounts are our property. You may not:

• Download, copy, or reproduce our photographs for any purpose without permission
• Use our photographs on your own website, social media, or marketing materials
• Edit, crop, or modify our photographs and represent them as your own
• Use our photographs for commercial purposes of any kind

6.2 Press and Editorial Use

If you are a journalist, blogger, or content creator and would like to use our photographs for editorial coverage of LeeFloom, please contact us at hello@leefloom.lk. We are happy to provide approved images for legitimate editorial use.

6.3 Social Media Sharing

You are welcome to share our content on social media in the following ways:

• Using the platform’s native share or repost functionality
• Sharing our posts with proper credit and a link to our original content
• Posting photographs of your own LeeFloom purchases with a tag or mention of our account

What you may not do:

• Download and re-upload our photographs as your own
• Share our content without crediting LeeFloom
• Use our content in a misleading or damaging context

7. User Generated Content

7.1 Your Content

When you post photographs, reviews, or other content featuring LeeFloom products on social media or elsewhere, that content belongs to you. We will always ask for permission before featuring your content in our marketing, and we will always credit you.

7.2 Licence to LeeFloom

By tagging LeeFloom in your content or using our official hashtags, you grant LeeFloom a non-exclusive, royalty-free, worldwide licence to share, repost, and feature your content across our marketing channels, including our website, social media accounts, email marketing, and press materials.

This licence does not transfer ownership of your content to us. You remain the owner. If you would like us to remove your content from our channels at any time, simply contact us and we will do so promptly.

7.3 Content Standards

Any content you create and associate with LeeFloom — through tags, mentions, or hashtags — must be honest, accurate, and not harmful to our brand or reputation. We reserve the right to report or request the removal of content that is defamatory, misleading, or that infringes the rights of others.

8. Reporting Infringement

We take intellectual property infringement seriously and we actively monitor for unauthorised use of our brand, content, and designs.

8.1 If You Believe We Have Infringed Your Rights

If you believe that content on the LeeFloom website or our Etsy shop infringes your intellectual property rights, please contact us at hello@leefloom.lk with the following information:

• Your full name and contact details
• A description of the intellectual property you believe has been infringed
• The specific URL or location of the allegedly infringing content
• A statement that you believe in good faith that the use is not authorised
• A statement that the information you have provided is accurate

We will investigate all legitimate claims and respond within 5 business days.

8.2 If You Discover Infringement of Our Rights

If you come across someone copying our brand, photographs, designs, or content without authorisation, we would genuinely appreciate you letting us know. Please email us at hello@leefloom.lk with details of what you have found. We will investigate and take appropriate action.

9. Enforcement

We reserve the right to take appropriate legal action against any individual or entity that infringes our intellectual property rights, including but not limited to:

• Sending a formal cease and desist notice
• Requesting the removal of infringing content from platforms and search engines under the DMCA or equivalent legislation
• Pursuing civil legal action for damages and injunctive relief
• Reporting infringement to the relevant platform, marketplace, or authority

We would always prefer to resolve issues informally and directly. If you have received a notice from us, please respond — we are willing to discuss the matter before escalating further.

10. Third Party Intellectual Property

LeeFloom respects the intellectual property rights of others. We make every effort to ensure that our content, products, and processes do not infringe the rights of any third party.

If we use third-party content — such as licensed fonts, stock photography, or platform tools — we do so in accordance with the applicable licences and terms of use.

11. Changes to This Policy

We may update this Intellectual Property Policy from time to time. Changes will be posted on this page with an updated date at the top. Continued use of our website or purchase of our products after any changes constitutes your acceptance of the updated policy.

12. Contact Us

For any questions, permissions requests, or concerns related to intellectual property, please contact us:

LeeFloom Sri Lanka Email: hello@leefloom.lk Etsy: etsy.com/shop/LeeFloom

We aim to respond to all enquiries within 2 business days.

LeeFloom — built from one idea, one leaf, one honest process. We protect it because we made it, and we made it because we believed in it.